How to Manage and Optimize Your PPC Campaigns

Ace Solution Africa Ltd | Why PPC? – The Advantages of Pay-Per ...

Paid-Per-Click (PPC) Campaigns also known as search engine marketing is a method where a business brand places an advertisement online and pays every time a user clicks on the link. There are no expenses incurred to place an add but you are only charged when a user engage with the ad. So, how can you manage and optimize your paid-per-click campaigns to help you meet adequate potential clients?

Once your ad is published you work is over, your marketing campaign is set. We will show you excellent ways you can monitor your ad to get the best of your marketing strategy and reach a lot of potential clients.

Your priority is to boots ads on Google and at the same time get the value of your budget. To achieve that, you will consider Google Quality Score and Keyword Relevance to reach more audience.

Quality Score; when it comes to running business ads Google considers some factors related to your post such as keywords, the ad content and your landing pages. Having excellent Quality Score will determine how your ad will perform. Therefore, this is where you should know what sells and not to avoid wasting money and resources.

The Keyword Relevance; to maximize your ad, the keyword should closely reflect the content in your websites landing page. If this is set correct, you will receive high traffic which can possibly translate to sales.

Below are some excellent strategy for managing and directing high traffic to your website to get high sales while you pay less per ad click

Add keywords – Constantly look for search terms and add new phrases to your ad campaign that is relevant to your website business.

Watch on conversion rates – Always watch on your campaign performance and search for trends that indicate which keywords, settings and ads that are not bringing the required traffic.

Remove ‘bad’ keywords – Watch on your keywords performance in your campaign and remove ones that are not converting.

Remove expensive keywords – If you are charged expensively for certain keywords and you realize they don’t perform well, consider removing to avoid wasting time and money. Or instead try another better keyword.

This is a process that requires a lot of expertise, patience and understanding of the market pretty well. If you don’t want to waste time and money with something you are not sure will return your investment, you can contact shaneperrymarketing.com for professional PPC ads project and get the high traffic which will 100% turn into sales!

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