Google AdWords Marketing Strategy

Although Google AdWords marketing is not for absolutely everyone, I never think anybody could turn down $75 of free marketing for their web-site! Google presents all new customers a $75 coupon to try out their solutions. There’s certainly no commitment to carry on, no automatic billing should really you forget to cancel, no deposit, just good old fashioned totally free dollars! Merely do a search in Google for “Google AdWords advertising $75 coupon”

But, it Expenses also Considerably!

Totally free coupon aside, the major complaint of most individuals who try Google AdWords advertising is the price. People today will spend many dollars per click through for some higher competitors keyword phrases. That is like paying various dollars for one visitor! I have a technique to lower that cost. I woke up this morning, logged into my Google AdWords account and saw an typical of $.14 per click, a lot improved.

Lowering Marketing Expenses

The essential to lowering the cost of click throughs is with Banner marketing. While this requires a tiny extra time to setup, you can normally hit very competitive key phrases at around 5-15% of what it would expense you for text ads. This is nonetheless the similar very targeted site visitors as you would get from those text advertisements. I want to address two concerns you could be possessing appropriate now:

· You don’t have to have a fancy costly graphic design studio to make banners – you can download a absolutely free graphics design tool referred to as “gimp” that you can style your banners with

· You never have to be a graphic design artist – I made all my banners myself and I have zero instruction in any artistic discipline, it’s simply about getting your message across. My click thorough rate is about .37% which could look low, but thinking of the typical banner click by way of price of .2 – .three%, it really is truly quite excellent! (Source: Wiki Click via Price).

Optimizing Banner Campaigns

Here are some general recommendations that I have followed to get decent click by way of rates at a low price per click with Google AdWords marketing.

· Keyword Investigation – concentrate on two-3 primary key phrases that are 100% connected to what you want to promote. Copy these keywords into the Google AdWords Advertising Keyword Tool to get some additional keyword concepts. Attempt and build up 200-300 highly targeted keyword phrases, as certain as feasible to what it is you are advertising. This doesn’t have to be carried out all at after, but try and get started with 50-one hundred. Read my post on utilizing the Google Keyword Tool if you are new to this.

· Banner Style – it’s even more essential to concentrate on your banner’s message than keyword focusing. You want guests to click on your banner that are interested in specifically what you are advertising. For instance, if I am marketing whey protein isolate, I want my banner to convey specifically that. Not whey protein, not protein, not nutritional supplements, I want people today to click on my banner that are specifically seeking for a whey protein isolate.

· Bidding on search phrases – Google AdWords advertising works on keyword bids. You specify the dollar quantity you are willing to spend for an individual to click on your banner. I usually preserve the similar bid for each and every keyword, but you can manipulate each and every keyword bid individually for additional targeted keyword phrases. Start off low, about 15c. If you don’t get any website traffic following 24 hours, enhance to 20, then 25 and so on. till you get the level of banner impressions you are comfy with.

· Banner Population – Google AdWords advertising enables you to upload numerous sizes of banners – you want to upload at least one of each and every size! This is essential. For your specific marketplace, men and women could possibly be focusing on a 728×90 size banner, maybe a 250×250? Who knows? You want to exploit the banner size that men and women might not be making use of, or not employing as significantly. For me it was the 300×50 size banner.

Here are the Google AdWords marketing accepted banner sizes:

· 300 x 50 Mobile Leaderboard

· 468 x 60 Banner

· 728 x 90 Leaderboard

· 250 x 250 Square

· 200 x 200 Smaller square

· 336 x 280 Big rectangle

· 300 x 250 Inline rectangle

· 120 x 600 Skyscraper

· 160 x 600 Wide skyscraper

The principal key right here is focus, concentrate, focus! Google AdWords advertising can be incredibly productive if you generate the suitable kind of traffic – targeted site visitors. If Google Advertising Agency are general with your keywords and phrases and banners, you will get precisely that – common guests, not particularly interested in what you are advertising!

Offsetting the Cost

I commonly offset at least 50% of my Google AdWords marketing expenses with a different Google solution, Google AdSense. It really is basically the flip side of Google AdWords advertising, you get paid for people clicking on advertisements you place on your site. Also flipped is the way I show these ads, I only show text ads for the reason that I receive a lot extra revenue from text advertisements than banners.

One particular word of caution, apply Google AdSense tastefully to your web site. I have 1 ad in my side bar and one particular at the bottom of each and every post. Do not plaster them all over your internet site if you wish to use Google AdWords advertising – specially not on the landing web page that people today click via your banners to. Your banner ad will not get authorized till Google deems your web site suitable.

I also want to tension anything else about approvals. It utilized to be that the folks at Google AdWords marketing would approve my ad in a matter of hours. Lately it has been three-4 days, so be patient when submitting your ad and comprehend it could be quite a few days ahead of it goes reside.